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Summer 2009
E-blasts are fast and flexible
While we sympathize with our friends at the USPS (and in the printing business), e-blasts are becoming the direct mail of the 21st Century. They are very adaptable to different uses and arrive almost as soon as you send them.
Our market-focused e-blasts for NLB are producing hundreds of leads and click-throughs. Brewer handles creative, production and HTML programming, and sometimes distribution.
Example 1:
This NLB e-blast identified an audience problem and provided links to three different solutions.
Example 2:
NLB 225 customers got a personalized email about a retrofit kit, and over 30% downloaded a special offer.
New client gives green light
We welcome to the Brewer client roster Leigh Fibers, a global supplier of raw and reprocessed fibers based in South Carolina. An environmentally-focused marketing effort is underway, beginning with a new branding and website, literature, and sales support.
Read all about it
After seeing "20 Reasons Advertising Makes Sense" in our spring newsletter, FFJournal.net invited Brewer president Keith Langham to write a guest editorial on the subject. To read it, click here.