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Spring 2009 |
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| Make ROI while the sun shines — and more when it's cloudy |
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| Successful marketers know that advertising produces brand awareness and sales leads, but even veterans are sometimes surprised by how much harder it works in tough times. Companies that maintain or increase advertising in a down economy enjoy 43% more sales growth than companies who cut it1 — not just during the recession, but for the next three years. In a less crowded field, advertisers stand out simply by being visible… and are top-of-mind when purchasing decisions are made.2 |
The ROI is clear in good times and bad. Recent studies have documented returns of over $3 for every $1 spent on magazine advertising in a year3 and $12.20 over 10 years.4 This is just the tip of the iceberg. We've compiled a series of facts (with sources) in a PowerPoint presentation, "20 Reasons Why Advertising Makes Sense — Especially Today." You can click here to download it or give us a call. |
| 1 "Turning Adversity into Advantage," Pennsylvania State University, 2005 2 Yankelovich-Harris study, 2001 3 Sales Uncovered, 2005 4 AC Nielsen HCI Promotion Research |
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| Welcome, New Clients |
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| Factoid These days, the average B2B marketer (also the average Brewer client) spends 35% of the ad budget on digital media. |
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| Capabilities brochure does double-duty |
| A new company brochure for HTI Cybernetics not only projects a new image, but has an oversized pocket to hold case studies and proposals. |  |
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