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Masthead
Fall 2009
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Kaydon ad rates high in readership

A new ad for Kaydon Corporation Bearings Division was the fifth-highest scoring ad in the July issue of Design News, and second in its category.

  
 
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  Brewer Showcase  
 

Kaydon tight spot ad

The latest Kaydon Bearings ad engages engineers with humor that relates to a common design problem.

  

Velcro broch

A seat-shaped-pocket in a folder holds data sheets for new automotive seat fasteners from Velcro USA Inc.

  

The flame-retardant benefit of a new material from Leigh Fibers comes across loud and clear in a new logo.
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  New marketing budget survey  
 

 

Wondering how your marketing budget compares to others? Here are highlights from BtoB magazine's new 2010 Marketing Priorities and Plans survey, downloadable at btobonline. Respondents were from B2B and B2C companies, mostly with revenue under $100 million.

 
  • 58% had lower marketing budgets to work with in 2009
  • 39% expect bigger budgets for 2010 (13% expect still more cuts)
  • Objectives will be short-term: 61% say customer acquisition is top priority, vs. 15% who want brand awareness
  • Online spending will grow to a median budget
    share of 30%
  • 54% use social media in their marketing strategy
  • Just 28% say their agency relationship is "excellent"
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